shocking

I worked at a certain university in Kansas that had a certain mascot named Wu-Shock.  After their basketball team reached the Sweet 16 and our mascot/monicker started getting some play in the media, the powers-that-be became vaguely aware that "shocker" meant something other than our mascot name.  I--being a young and cool kid--was asked to explain to these older, wealthier, stodgier folks why people were making fun of our name in a sexual context.  Very uncomfortable for me....